Hi, I’m Carol. I believe that people are worlds – my motivation to work as a neuroscientist, researching human behaviour.

My aim is to apply neuroscience into the creative industry, in order to design better services and experiences. I work as a translator of the behavioural research into the reality of UX (user experience), reducing people’s pain when facing problems that we struggle in modern life. I work to understand humans (and the invisible forces that shape the way we think, act and relate) & explore our whys – side-by-side with designers. It’s a moment in human history of accelerating change. If you want the thing you’re creating to survive, the most reliable way to understand others is through design.

icons_site 5I’m living in Brazil, after years based in Europe, working as a social researcher and doing academic degrees in Neuroscience. I hold a Master of Neuroscience from the University of Pisa (Italy), Department of Surgical, Medical and Molecular Pathology and Critical Care Medicine, field of research Mindfulness & Contemplative Practices. I kept researching in a PhD at University of Lisbon (Portugal), studying the development of consciousness in children during early life (fetal period until the age of 3), although, sadly, the doctorate was discontinued.

My professional background includes Euromonitor, the world’s leading provider of strategic market research to get analysis of products and services, participating in qualitative studies for clients in many industries such as health, personal care, luxury goods, beverages and travel. I also worked at Dell, a global tech company, and Grupo RBS, a southern multimedia communication group in Brazil.

Let’s work together? Write me at hello@baldassocarol.com or LinkedIn.

100% of customers are people. If you don’t understand people, you don’t understand business.

Simon Sinek

Teaching Mindfulness: A Wellness Practice

Learning the Buddhist philosophy with teacher Connie Miller, at Lama Tzong Khapa Institute in Italy

I’m a certified mindfulness instructor in Mindfulness-based Interventions, protocols MBSR, MBCT, BMT, among other practices (taken in Italy, England, Netherlands and France). Mindfulness, for me, is the practice of pausing to become familiar with your mind; discovering a healthier way to relate with all experiences. A way to get closer to your behavioural habits and patterns of thought.

It fits into all lifestyles. It’s simple – but not easy. To act more clearly and calmly is not a natural stimulus: it’s vital to learn and practice. I teach individual classes, for adults and children, or in small groups up to ten people (this also applies to teams, within companies).

During my Master’s at University of Pisa I researched the effects of mindfulness in 1) a clinical group of women with fibromyalgia, psychological patients (Santa Chiara Hospital) with chronic pain; and 2) stressed Brazilians living abroad, suffering from regular stress and due to adaptation to new conditions. I took the trainings so that I could be more prepared to instruct both my research groups. The final thesis (Advisor Dr. Angelo Gemignani) was Mindfulness-based Interventions in Fibromyalgia Patients and the Stressors of Brazilians Living Abroad.

Mindfulness can increase self-awareness and develop more self-care. But it’s important to highlight that mindfulness does not solve problems: unrealistic expectations are the major cause of practice withdrawal. My aim is to teach people how to pause, a few times during the day, observing the mind and using the body as an anchor for the present moment – to shift out of automatic pilot, to a state of being instead of doing.

It’s easy to forget but what we’re looking for is already here. And that’s why we need reminding.

Andy Puddicombe