Hello, I’m Carol.

I believe that people are worlds – my motivation to work as an UX Research applying my knowledge as a Neuroscientist.

siteI’m constantly researching human needs and motivations. Working as an UX Researcher I believe I can apply the knowledge of behavioural neuroscience to make a positive impact on people’s lives. My professional way is oriented to integrate interdisciplinary teams, focused on improving human life – reducing pain caused by daily problems. I apply neuroscientific knowledge and tech (e.g. electroencephalogram, a non-invasive method to analyse brain activities) to uncover new insights about the way we think, act and relate (aware of the neuroethical values).

My aim is to apply neuroscience into the creative industry, in order to design better services and experiences. I work as a translator of the behavioural research into the reality of UX (user experience), reducing people’s pain when facing problems that we struggle in modern life. I work to understand humans (and the invisible forces that shape the way we think, act and relate) & explore our whys – side-by-side with designers. It’s a moment in human history of accelerating change. If you want the thing you’re creating to survive, the most reliable way to understand others is through design.

I’m living in Brazil, after years based in Europe, working as a social researcher and doing academic degrees in Neuroscience. I hold a Master of Neuroscience from the University of Pisa (Italy), Department of Surgical, Medical and Molecular Pathology and Critical Care Medicine, field of research Mindfulness & Contemplative Practices. I kept researching in a PhD at University of Lisbon (Portugal), studying the development of consciousness in children during early life (fetal period until the age of 3), although, sadly, the doctorate was discontinued.

My professional background includes Euromonitor, the world’s leading provider of strategic market research to get analysis of products and services, participating in qualitative studies for clients in many industries such as health, personal care, luxury goods, beverages and travel. I also worked at Dell, a global tech company, and Grupo RBS, a southern multimedia communication group in Brazil.

Let’s work together? Write me at hello@baldassocarol.com or LinkedIn.

100% of customers are people. If you don’t understand people, you don’t understand business.

Simon Sinek